02 / Systems & expertise
From pixel to packet: sites built right and kept online.
See the tools I use →
Rank for the way customers really search.
A marketing stack that behaves like one system.
Remove the hand-offs. Keep the judgment.
See the tools I use →
AI that people actually adopt.
Fast change that stays defensible.
03 / Tools
Different jobs need different tools. Use the dropdown in the heading to see what I use in each area of my work.
Anthropic · Assistant
Anthropic's AI assistant, strong with long documents, careful reasoning, writing and code.
This portfolio was built with Claude Code.
Visit claude.ai ↗OpenAI · Assistant
OpenAI's general-purpose assistant for drafting, brainstorming and data analysis, with a broad ecosystem of custom GPTs and integrations.
Visit chatgpt.com ↗Moonshot AI · Assistant
Moonshot AI's assistant, known for handling very long context, useful for working across large documents.
Visit kimi.com ↗Microsoft · Assistant
Microsoft's assistant across Microsoft 365, working with the documents, mail, meetings and data people already have.
A listed top skill, and the backdrop to my Microsoft AI Transformation Leader certification.
Visit copilot.microsoft.com ↗Anthropic · Coding agent
Anthropic's coding agent. It works inside a project: reads the codebase, edits files, runs commands and tests, and ships changes through Git.
I built this portfolio with it, and used it on TappyTap.
Visit Claude Code docs ↗OpenAI · Coding agent
OpenAI's coding agent, which takes on software tasks in a repository and works through them step by step.
Used alongside Claude Code to build TappyTap.
Visit openai.com/codex ↗Manus · Agent
A general-purpose autonomous agent that plans and carries out multi-step tasks such as research, analysis and building.
Visit manus.im ↗Microsoft · Build
Microsoft's low-code platform for building custom agents grounded in an organization's own knowledge.
Piloting AI adoption with structured knowledge libraries, grounding instructions and frameworks that support colleagues' needs safely.
Visit copilotstudio.microsoft.com ↗Google · Research
Google's research and note-taking assistant, grounded in the sources you upload, with summaries, Q&A and audio overviews.
Visit notebook.google ↗Gamma · Presentations
An AI-powered tool for turning ideas into polished presentations, documents and simple websites.
Visit gamma.app ↗ElevenLabs · Voice
Realistic text-to-speech, voice and dubbing, for adding natural audio to products and content.
Visit elevenlabs.io ↗Open source · Operating system
The open-source operating system behind most web servers.
Visit kernel.org ↗Apache Software Foundation · Web server
The long-running open-source HTTP server that serves sites and applications.
Visit httpd.apache.org ↗Oracle · Database
The open-source relational database behind WordPress and many other web applications.
Visit mysql.com ↗Open source · Language
The server-side language WordPress and much of the web is written in.
Visit php.net ↗Pattern matching · Pattern matching
A compact syntax for searching, validating and rewriting text, used across code, servers and analytics filters.
Visit developer.mozilla.org ↗Web standards · Markup & style
The markup and styling languages every web page is built from.
Hand-written for this site: no framework or template.
Visit developer.mozilla.org ↗Web standards · Language
The language of the browser, used for interaction, animation and tooling.
This site is vanilla JavaScript, with GSAP and d3-force for motion.
Visit developer.mozilla.org ↗Open source · CMS
The open-source content management system behind a large share of the web.
Custom WordPress sites with bespoke back-end applications, since 2017.
Visit wordpress.org ↗ThemeFusion · Theme
A popular multipurpose WordPress theme and page builder.
Visit avada.com ↗WP Engine · Custom fields
Advanced Custom Fields: structured content and custom data on WordPress.
Visit advancedcustomfields.com ↗OnTheGoSystems · Multilingual
A plugin for building and managing multilingual WordPress sites.
Visit wpml.org ↗Automattic · Commerce
The open-source e-commerce plugin for WordPress.
Visit woocommerce.com ↗MemberPress · Memberships
A WordPress plugin for memberships, gated content and subscriptions.
Visit memberpress.com ↗WP Media · Performance
A caching and performance plugin for faster WordPress sites.
Visit wp-rocket.me ↗GoDaddy · Site care
A dashboard for managing updates, backups and monitoring across many WordPress sites.
Visit managewp.com ↗Cloudflare · Edge & hosting
The network layer in front of a site: DNS, CDN, SSL/TLS, WAF, Pages and Workers.
This site runs on Cloudflare and deploys from Git.
Visit cloudflare.com ↗Internet standard · Naming
The system that maps domain names to servers, mail and services.
Domain, registrar and DNS management.
Internet standard · Encryption
Certificates and encryption that keep traffic between visitors and a site private.
Content delivery · Performance
A distributed network that serves site assets from locations close to the visitor.
Web security · Protection
A web application firewall that filters malicious requests before they reach a site.
OASIS · Identity
Single sign-on with SAML, so one organizational login can open many applications.
Visit oasis-open.org ↗cPanel · Server admin
Web Host Manager: server-level administration for hosting accounts.
Visit cpanel.net ↗cPanel · Hosting control panel
The control panel for managing sites, email, databases and DNS on a hosting account.
Visit cpanel.net ↗Microsoft · Low-code
Microsoft's low-code platform for building secure, data-driven business websites and portals.
Proofs of concept on Power Pages and Dataverse.
Visit microsoft.com ↗Microsoft · Data platform
The data platform behind Power Platform apps: tables, relationships and security in one place.
Proofs of concept on Power Pages and Dataverse.
Visit learn.microsoft.com ↗Microsoft · Analytics
Microsoft's business analytics tool for turning data into interactive reports and dashboards.
Visit microsoft.com ↗Microsoft · Collaboration
Microsoft's workspace of shared pages and components that stay in sync across Teams, Outlook and more.
Visit microsoft.com ↗Microsoft · Collaboration
A shared digital canvas for sketching and brainstorming with a team.
Visit microsoft.com ↗Atlassian · Project boards
Kanban-style boards for tracking tasks and projects.
Visit trello.com ↗Miro · Whiteboard
An online whiteboard for workshops, process maps and planning with a team.
Visit miro.com ↗Figma · Design
A collaborative design tool for interfaces, prototypes and diagrams.
Visit figma.com ↗Ivanti · IT management
Enterprise IT service management and endpoint management software for supporting devices, requests and security at scale.
Visit ivanti.com ↗Google · Search
Shows how a site appears in Google Search: indexing, queries and technical issues.
Used for this site, at the domain level.
Visit search.google.com ↗Google · Reporting
Google's dashboard and reporting tool (formerly Data Studio).
Built dashboards and recurring reports that supported a significant lift in organic traffic.
Visit lookerstudio.google.com ↗Semrush · SEO
An SEO and search marketing platform for keyword research, site audits and competitor analysis.
Visit semrush.com ↗Intuit · Email
Email marketing and audience management.
Visit mailchimp.com ↗Awesome Motive · Forms
A form builder plugin for WordPress, for contact forms, sign-ups and lead capture.
Visit wpforms.com ↗Lead Forensics · B2B leads
B2B software that identifies the companies visiting a website, to support sales follow-up.
Visit leadforensics.com ↗SEOptimer · SEO audit
A website audit tool that checks on-page and technical SEO and produces reports.
Visit seoptimer.com ↗GTmetrix · Page speed
Tests page speed and performance and shows what to fix, with history over time.
Visit gtmetrix.com ↗Google · Analytics
Web analytics that shows how visitors find and use a site.
Visit marketingplatform.google.com ↗Google · Tagging
Manages analytics and marketing tags on a site without code changes for each one.
Visit marketingplatform.google.com ↗Hootsuite · Social
Social media scheduling and management across channels.
Set up social operations and team best practices.
Visit hootsuite.com ↗LinkedIn · Social
The professional network, used for company pages, content and B2B reach.
Visit linkedin.com ↗Meta · Social
Meta's social platform for pages, community and advertising.
Visit facebook.com ↗04 / Projects
Featured · Free · No ads · English & Español
A free, playful learning space for little ones: shapes, animals, letters, feelings and more.
Private builds Made for personal use, not publicly available
Travel planning web app
Itinerary, packing lists by bag, people, live flight and Amtrak status, a map place-finder and a transit planner, all on one board per trip.
Live video monitor
Private live video and audio between two devices over WebRTC, with sleep tracking, alerts, battery status and remote sounds.
Dashcam web app
Records video in a loop and keeps footage when you tell it to, so the moments that matter are saved before they are overwritten.
05 / Career
Mar 2025 – now · Quaker Houghton
Moved into Digital IT in 2024 to bring business-side experience to the technology decisions affecting the teams I came from. Focused on where AI and automation deliver real value, process optimization, and the systems behind growth, digital marketing, HR and corporate functions.
Jun 2023 – Mar 2025
Digital and web lead in the customer experience function, aligning web, MarTech and digital strategy with regional marketing leaders worldwide. Ran web infrastructure and operations across the MarTech stack (SEO, SEM, automation, lead generation) and led a direct report.
Jun 2020 – Jun 2023
Took on expanded scope during the pandemic, running both the website and digital marketing operations. Built the lead generation and automation foundation, launched a major content effort, and set up social operations. That infrastructure led to the creation of the customer experience team.
Feb 2018 – Jun 2020
Joined on contract to support the digital side of the Quaker Chemical and Houghton International combination. Learned the business through product lines and lab presentations, built keyword strategy around how customers search, and delivered analytics dashboards that drove a significant lift in organic traffic.
Before the Quaker Houghton years
Sales roots across D2C, door-to-door and B2B lead generation sales. Freelance web developer (JGinsberg Web Design, 2017–2020), building WordPress sites with custom back ends for clients from sports leagues to the Philadelphia Headache Society. IT Manager at Navpoint Internet Services (2013–2016). Team Production Lead at MRP (2012–2013).
University of the Sciences in Philadelphia
B.S., Pharmaceutical Healthcare Business: Marketing and Management (2006–2011).
06 / Credentials & approach
Issued by Microsoft
Guiding organizations through technology-enabled change: making the business case, aligning stakeholders, and driving adoption of cloud and AI. It shapes how I run every AI engagement, as organizational change first and tooling second.
Verify on Microsoft Learn ↗How I work
The part I find most valuable isn't the build itself. It's what happens after: working with teams to understand, adjust and adopt what we've created.
Real impact means delivering something that makes our colleagues' lives better, so they can achieve their goals in a way that is sustainable.
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