Turning
Complexity into Scalable Technology

Jason Ginsberg
Clay illustration of Jason Ginsberg presenting a dashboard

02 / Systems & expertise

Systems designed to drive business needs.

    Web Engineering & Infrastructure

    From pixel to packet: sites built right and kept online.

    1. Design
    2. Build
    3. Deploy
    4. Secure
    5. Operate
    • Builds on LAMP, WordPress and Drupal, from custom back-end applications to content-managed sites.
    • The plumbing behind them: domains and registrar management, DNS, CDN and SSL/TLS, so sites are fast, reachable and secure.
    • Hosting, server maintenance and Git-based deployments on Cloudflare Pages and Workers, like this site.
    LAMPWordPressDrupalDNSCDNSSL/TLSDomains & registrarCloudflare WorkersGit
    Clay illustration of Jason Ginsberg in a hard hat plugging cables into a server rack beside a globe and padlock

    Technical SEO & Analytics

    Rank for the way customers really search.

    1. Research
    2. Optimize
    3. Measure
    4. Report
    • Keyword strategy grounded in customer search behavior, not guesswork.
    • Technical SEO: site structure, content and performance tuned for search.
    • Dashboards and regular reporting that turn analytics into decisions.
    Technical SEOSEMAnalyticsData StudioKeyword strategy
    Clay illustration of Jason Ginsberg in a detective coat holding a magnifying glass, a search bar and a bar chart

    MarTech Systems

    A marketing stack that behaves like one system.

    1. Capture
    2. Automate
    3. Route
    4. Analyze
    • Architecture and day-to-day operations across the full MarTech stack: SEO, SEM, automation and lead generation.
    • Social operations and tooling, including Hootsuite adoption and team best practices.
    • Alignment of web, data and campaigns across regions.
    MarTech stackLead generationAutomationSocial opsWeb + data
    Clay illustration of Jason Ginsberg in orange overalls operating a funnel machine with an envelope and megaphone

    Automation & Operations

    Remove the hand-offs. Keep the judgment.

    1. Map
    2. Simplify
    3. Automate
    4. Monitor
    • Lead generation and marketing automation with the website as the backbone.
    • Business process optimization across growth, digital marketing, HR and corporate functions.
    • Proofs of concept on Power Pages and Dataverse that show where to invest next.
    Process optimizationPower PlatformDataverseLead automationSystems analysis
    Clay illustration of Jason Ginsberg holding a laptop with a code-to-cloud workflow beside him

    AI Enablement

    AI that people actually adopt.

    1. Frame
    2. Ground
    3. Pilot
    4. Adopt
    • Pilots on Microsoft Copilot Studio with structured knowledge libraries and grounding instructions.
    • Evaluation of agentic AI and emerging platforms, with landscape and cost analysis behind each recommendation.
    • Change enablement, so teams can adjust to what we build and make it stick.
    Copilot StudioAgentic AIRAG & groundingAdoptionAI strategy
    See my AI toolkit → Clay illustration of Jason Ginsberg in a lab coat holding a book with an AI speech bubble and stacked books

    Governance, Risk & Security

    Fast change that stays defensible.

    1. Assess
    2. Review
    3. Align
    4. Monitor
    • Third-party risk management and architecture review for new technology.
    • Project governance alignment, so delivery and oversight move together.
    • Representing commercial and corporate functions in quarterly cybersecurity policy reviews.
    AI governanceThird-party riskArchitecture reviewCybersecurity policy
    Clay illustration of Jason Ginsberg in a judge-style suit beside a shield, scales and padlock

    03 / AI toolkit

    The AI tools I work with.

    Different jobs need different tools. I work across assistants, agents, voice and the Microsoft stack, and pair them with the governance that lets teams use them safely.

    Claude

    Anthropic · Assistant

    Anthropic's AI assistant, strong with long documents, careful reasoning, writing and code.

    This portfolio was built with Claude Code.

    AnalysisWritingCode
    Visit claude.ai ↗

    ChatGPT

    OpenAI · Assistant

    OpenAI's general-purpose assistant for drafting, brainstorming and data analysis, with a broad ecosystem of custom GPTs and integrations.

    DraftingAnalysisIdeation
    Visit chatgpt.com ↗

    Kimi

    Moonshot AI · Assistant

    Moonshot AI's assistant, known for handling very long context, useful for working across large documents.

    Long contextResearchSummaries
    Visit kimi.com ↗

    Microsoft Copilot

    Microsoft · Assistant

    Microsoft's assistant across Microsoft 365, working with the documents, mail, meetings and data people already have.

    A listed top skill, and the backdrop to my Microsoft AI Transformation Leader certification.

    Microsoft 365ProductivityAdoption
    Visit copilot.microsoft.com ↗

    Claude Code

    Anthropic · Coding agent

    Anthropic's coding agent. It works inside a project: reads the codebase, edits files, runs commands and tests, and ships changes through Git.

    I built this portfolio with it, and used it on TappyTap.

    CodingAgenticGit
    Visit Claude Code docs ↗

    Codex

    OpenAI · Coding agent

    OpenAI's coding agent, which takes on software tasks in a repository and works through them step by step.

    Used alongside Claude Code to build TappyTap.

    CodingAgenticCode review
    Visit openai.com/codex ↗

    Manus

    Manus · Agent

    A general-purpose autonomous agent that plans and carries out multi-step tasks such as research, analysis and building.

    AgentsResearchAutomation
    Visit manus.im ↗

    Copilot Studio

    Microsoft · Build

    Microsoft's low-code platform for building custom agents grounded in an organization's own knowledge.

    Piloting AI adoption with structured knowledge libraries, grounding instructions and frameworks that support colleagues' needs safely.

    AgentsGroundingGovernance
    Visit copilotstudio.microsoft.com ↗

    NotebookLM

    Google · Research

    Google's research and note-taking assistant, grounded in the sources you upload, with summaries, Q&A and audio overviews.

    ResearchGrounded answersSummaries
    Visit notebook.google ↗

    Gamma

    Gamma · Presentations

    An AI-powered tool for turning ideas into polished presentations, documents and simple websites.

    PresentationsDocumentsDesign
    Visit gamma.app ↗

    ElevenLabs

    ElevenLabs · Voice

    Realistic text-to-speech, voice and dubbing, for adding natural audio to products and content.

    Text-to-speechVoiceAudio
    Visit elevenlabs.io ↗

    04 / Projects

    Things I've built.

    Private builds Made for personal use, not publicly available

    • Trip Board

      Travel planning web app

      Itinerary, packing lists by bag, people, live flight and Amtrak status, a map place-finder and a transit planner, all on one board per trip.

      Cloudflare WorkersD1OpenStreetMap
    • Baby Monitor

      Live video monitor

      Private live video and audio between two devices over WebRTC, with sleep tracking, alerts, battery status and remote sounds.

      WebRTCDurable ObjectsWebSockets
    • Dashcam

      Dashcam web app

      Records video in a loop and keeps footage when you tell it to, so the moments that matter are saved before they are overwritten.

      Loop recordingVideoWeb app

    05 / Career

    Proven history shaping technology.

      Clay illustration of Jason Ginsberg in a suit presenting a project planning board

      Senior Systems Analyst

      Mar 2025 – now · Quaker Houghton

      Moved into Digital IT in 2024 to bring business-side experience to the technology decisions affecting the teams I came from. Focused on where AI and automation deliver real value, process optimization, and the systems behind growth, digital marketing, HR and corporate functions.

      AI & automationCopilot StudioGovernance

      Supervisor, Digital Marketing

      Jun 2023 – Mar 2025

      Digital and web lead in the customer experience function, aligning web, MarTech and digital strategy with regional marketing leaders worldwide. Ran web infrastructure and operations across the MarTech stack (SEO, SEM, automation, lead generation) and led a direct report.

      MarTechWeb opsTeam lead

      Digital Marketing Specialist II (Lead)

      Jun 2020 – Jun 2023

      Took on expanded scope during the pandemic, running both the website and digital marketing operations. Built the lead generation and automation foundation, launched a major content effort, and set up social operations. That infrastructure led to the creation of the customer experience team.

      Technical SEOAnalyticsAutomation

      Web Administrator

      Feb 2018 – Jun 2020

      Joined on contract to support the digital side of the Quaker Chemical and Houghton International combination. Learned the business through product lines and lab presentations, built keyword strategy around how customers search, and delivered analytics dashboards that drove a significant lift in organic traffic.

      SEODashboardsIntegration

      Earlier roles

      Before the Quaker Houghton years

      Sales roots across D2C, door-to-door and B2B lead generation sales. Freelance web developer (JGinsberg Web Design, 2017–2020), building WordPress sites with custom back ends for clients from sports leagues to the Philadelphia Headache Society. IT Manager at Navpoint Internet Services (2013–2016). Team Production Lead at MRP (2012–2013).

      D2C & door-to-doorB2B salesLead generationWordPressIT operations

      Education

      University of the Sciences in Philadelphia

      B.S., Pharmaceutical Healthcare Business: Marketing and Management (2006–2011).

      B.S. 2011

      06 / Credentials & approach

      Certified to lead the change, not just ship the tool.

      Issued by Microsoft

      Microsoft Certified: AI Transformation Leader

      Guiding organizations through technology-enabled change: making the business case, aligning stakeholders, and driving adoption of cloud and AI. It shapes how I run every AI engagement, as organizational change first and tooling second.

      Verify on Microsoft Learn

      How I work

      The part I find most valuable isn't the build itself. It's what happens after: working with teams to understand, adjust and adopt what we've created.

      Real impact means delivering something that makes our colleagues' lives better, so they can achieve their goals in a way that is sustainable.

      Clay illustration of Jason Ginsberg working at a laptop

      07 / Contact

      How can I help?

      Message me on LinkedIn

      © 2026 Jason Ginsberg · Greater Philadelphia